Here We Go...

As I was watching football on Saturday night, I saw one of those Bud Light Commercials. You know, the ones that start with a serious dilemma like a plane crash. Nobody knows how their going to overcome the issue at hand when suddenly a character in the commercial discovers a couple cases of Bud Light and somebody then inevitably says the beer company’s catch phrase: “Here we go”.

It got me to thinking. As I do with almost everything in life, I compared it to football. I related the first part of those commercials (the dilemma portion) to the first month of this season. The hectic, wild ride of non-conference play that provided us with some great matchups. It provided us with “Monster Saturday”. It provided us with UCLA over Texas and Miami over Pitt and Michigan over Notre Dame. The first 4 weeks has indeed been fun.

But…… Here we go.

Just as the commercial turns to a chaotic party of drunkenness, so does the season now turn to the chaotic beauty that is Conference Play. Gone are the dream matchups such as Ohio State vs. Miami and Florida State vs. Oklahoma. Now we start playing the part of the season that matters. No longer will teams be fighting the stranger at the bar. Instead teams will be fighting their next door neighbor, their brother-in-law, their parents.

Conference play puts an end to the first quarter of the season and it takes us into the month of October which is where inevitably the war of attrition truly begins. Slowly, but surely teams fall along the waste side. Upsets, injuries, coaches being fired. This is when the season and conference championship races really takes shape.

Sure there is an excitement about playing a team that you only play once every 20 years (e.g. USC vs. Minnesota). But there is something even more special about turning on the TV and seeing that matchup that has stayed consistent throughout the years. These are backyard brawls. Texas and Oklahoma start the brawling out in the Cotton Bowl on Saturday. Florida and Alabama will continue the bitter emotion well into the night. And so, it begins.

The glitz and glamour of the first quarter of the season is over.

Full fledged Conference Play is upon us.